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商品編號： 9-500-070 出版日期： 2000/02/15 作者姓名： Dolan, Robert J. 商品類別： Marketing 商品規格： 12p 再版日期： 2000/08/10 地域： 產業： 個案年度： 1999 - 1999
商品敘述：
Priceline.com is a new concept shifting the setting of price from sellers to buyers. The company aspires to use its patented process of advertising units of demand at named prices to suppliers in many categories. This case focuses on its initial use in the airline industry.
涵蓋領域：
Pricing strategy;Market structures;Marketing management;Internet
相關資料：
Case Teaching Note, (5-501-046), 11p, by Robert J. Dolan
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